Online giant eBay has promoted Sarah Calcott to become its new senior marketing director for the UK.

Calcott replaces Amanda Metcalfe, previously interim head of marketing at Sainsbury’s, who leaves the eBay after just over a year in the role.

Calcott joined the business in March 2012 to support its peak trading season. She came from BSkyB, where she oversaw its consumer marketing operations.

She will report to European vice-president of marketing Alex Von Schirmeister.

He said: “As eBay has evolved, so have consumer behaviours and expectations when it comes to shopping - they want to be connected to the things they need and love, anytime, anywhere, on any device. This exciting period of change means it is vital we have the right people supporting the business as our evolution journey continues.”