Furniture retailer DFS has launched an ecommerce website aimed at trade customers and contract buyers.
DFS has delivered the site, www.dfscontract.co.uk, alongside Leeds-based manufacturer and supplier Curtis Furniture, which specialises in trade sales, to offer a range of contract furniture and accessories to buyers including hotel and catering managers. It will run a number of lines including bedroom, tables, seating and public area products.
The launch was delivered by ecommerce digital marketing agency Salmon, which last year worked with DFS on the revamp of its retail site.
DFS head of multichannel development and delivery Russell Harte said: “Our investment in the last 18 months with Salmon, in replatforming our website to support dfs.co.uk and now launching dfscontract.co.uk is paying dividends. We are really pleased with the progress we have made with online unique visitors growing by 36% in the last year and some great trading results; we hope DFS Contract will follow in its footsteps.”