Selfridges became the first department store in the world to open its Christmas shop this year last week. Retail Week visits the Winter Wonderland.

More than 700 sq ft of space has been decked with more than 100,000 festive decorations and is expected at this stage to appeal mainly to tourists.

Selfridges has introduced features including personalised Christmas sack-making into this year’s shop.

Selfridges' Christmas shop