M&S ditches Christmas TV campaign for clothing division

Marks and Spencer

Marks & Spencer has axed its TV advertising campaign for its fashion arm this year and will instead focus on its grocery offer.

The department store is understood to have pivoted away from a TV campaign for its clothing division this festive season.

According to Campaign, the retailer will be relying on online and influencer activity to drive its festive clothing and homeware sales, and instead focus the core of its Christmas marketing efforts on food. 

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