Department store group John Lewis has gone live with a new supplier brands platform as it aims to provide customers with more choice, faster.
The retailer said the initiative “signals a significant evolution in how John Lewis works with suppliers, allowing it to be more agile in response to customers for in-demand brands”. The first partner to launch on the platform is shoe specialist Russell & Bromley.
The platform, created with tech partner Mirakl, will enable John Lewis to speed up the listing – and therefore sales – of new brands online, including through the retailer’s app.
By deploying a direct-shipping model, John Lewis avoids the need to buy, store and distribute stock itself, thereby cutting the time needed to bring new products to market and allowing the easy addition of new labels quickly.
John Lewis director of fashion Rachel Morgans said: “Our ambition is to be the definitive home for premium brands in the UK. This new platform is a huge step on that journey, giving us the agility to bring newness to our customers at speed. The launch of Russell & Bromley is the perfect example of this strategy in action and demonstrates the calibre of brands we are attracting.”
Russell & Bromley chief executive Andrew Bromley said: “The parallels between Russell & Bromley and John Lewis when it comes to customer service and quality make them an obvious choice for us, and we’re delighted to be able to bring our iconic craftsmanship and designs to their customers.”
The initiative is the latest by John Lewis to strengthen its omnichannel capabilities, such as the recent launches of ‘deliver from store’ and a rapid delivery.
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