John Lewis adds 30 new brands to ‘modernise’ offer


John Lewis has added more than 30 third-party brands to its autumn/winter range across clothing, accessories and beauty.

The department store retailer said the host of new brands it is recruiting, which include Sosandar, Fat Face and Fila trainers, have been selected “because they respond directly to the new needs of the nation as customers are opting for more casual wardrobe choices”.

John Lewis said these new brands will “help modernise” its offering, and that early sales across its new athleisure category, which includes Adidas by Stella McCartney and Calvin Klein Performance, are “exceeding expectations”.

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