Department store groups Fenwick and Fortnum & Mason have unveiled their seasonal windows as retailers gear up for the peak Christmas trading period.
Fenwick’s display at its Newcastle flagship store is inspired by Charles Dickens’ famous story, A Christmas Carol. It was created by author and illustrator Chris Riddell who also did last year’s windows.
Fenwick executive deputy chair Mia Fenwick said the windows combine “Chris’ distinctive artistry with our team’s craftsmanship to create a celebration of storytelling, creativity and festive spirit”.
Fortnum & Mason’s theme is ‘Mojo’, which the retailer said is “a reawakening of Fortnum’s festive spirit as a mystical fantasy”.
Fortnum & Mason head of visual presentation Sallie Smith said: “Each scene invites you into a magical world where the characters take centre stage in enchanted, fantastical settings. With twinkling lights, playful storytelling, and lovingly hand-crafted details, this scheme is sure to capture the joy and magic of Christmas that we all look forward to.”
Golden quarter trading is now well under way across retail amid an uncertain consumer environment and as retailers shoulder higher costs. Retailers are seeking to win spend early as they release seasonal TV ads and promote their Black Friday offerings.
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