BHS.com hails festive sales spike as momentum grows

The online ‘start up’, which emerged from the ashes of collapsed department store retailer BHS, said sales increased 43% year on year in the three months to December 31.

It pointed to growth in its three key divisions of lighting, home accessories and women’s sleepwear – up 57%, 43% and 104% respectively.  

The fledgling etailer launched in September 2016 in an attempt to “keep the BHS name alive” after the high street chain Sir Philip Green sold for £1 toppled into administration. 

BHS.com said sales during the period were spurred by its first advertising campaign. A ‘We’re Back’ poster launched in October, prompting a 34% increase in traffic over a two-week period. 

Managing director Kevan Mallinder said: “As a start-up, we are delighted that our sales continue to grow quickly. 

“We believe the combination of three things were key to this growth: great new products; making it easier for people to find these on our website; launching our first ad campaign to tell the British public that we’re here. 

“Our size continues to be a real strength in this challenging retail market, as we can act very quickly in responding to the changing demands and tastes of our customers.”