All articles by David Brooks – Page 2
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AnalysisCampaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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AnalysisCampaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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AnalysisCampaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.
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AnalysisCampaign of the week: Littlewoods starts strong with first ad campaign for childrenswear brand
Littlewoods aims to bring Ladybird to a wider audience with its first ad campaign for the popular childrenswear brand.
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AnalysisCampaign of the week: Primark's denim campaign hits all the wrong notes
Primark’s new campaign, which promotes the value fashion retailer’s Denim Co brand, showcases its range of jeans but is a missed opportunity to fully exploit digital.
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AnalysisCampaign of the Week: Sainsbury’s press ads were bold but not clear enough on values
Sainsbury’s was angered by the Advertising Standards Authority’s rejection of its complaint about Tesco Price Promise ads and launched a national press advertising campaign to convince consumers that the Tesco pledge compares apples and oranges.
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Analysis
Campaign of the Week: Tesco changes up its marketing to celebrate its food offer
Tesco’s new Love Every Mouthful campaign moves the focus firmly on to product quality and is part of the grocer’s on-going efforts to get the food business back on track and clean up an image tarnished by the horse meat scandal.
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AnalysisCampaign of the week: Waitrose conjures movie magic for new Heston Blumenthal ice cream ad
Waitrose’s latest advert for a new ice cream flavour created by Heston Blumenthal continues its theme of presenting the celebrity chef as a modern-day Willy Wonka.
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AnalysisCampaign of the week: Sainsbury’s ad aims to help parents give kids summer holiday fun
The new Sainsbury’s campaign is well timed for the school summer holidays and continues the grocer’s ‘Live well for less’ mantra.
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AnalysisCampaign of the week: The Co-operative's new food ad - too festive for some?
The Co-operative Food’s new summer campaign turns seasonal advertising convention on its head with an advert that frames the sunny months as “the most wonderful time of the year”.
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AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.
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AnalysisCampaign of the week: Burberry, Burberry Kisses
Burberry has teamed with Google to create an interactive campaign that delivers consumers a romantic, digital love letter sealed with a virtual kiss.
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AnalysisCampaign of the week: Holland & Barrett, Ask us Anything
Holland & Barrett’s new ‘Ask us Anything’ campaign boasts that the retailer will offer customers 20% off if its staff cannot answer a shopper’s query about its health foods and supplements.
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AnalysisCampaign of the week: Aldi, Like Brands. Only Cheaper - Nappies
Earlier this year the big grocers attempted to plug the gap in the market left by FMCG giant Kimberly-Clark after it pulled its Huggies brand from the UK by embarking on an advertising offensive.
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AnalysisCampaign of the week: Appliances Online, AO, Let’s Go
Appliances Online’s first TV advertising is an off-the-wall comic campaign that should help build brand awareness for the pure-play electricals retailer.
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AnalysisCampaign of the week: M&S, Make Today Delicious
Marks & Spencer’s new campaign, linking summer occasions with its food and meal deals proposition, positions it as the go-to destination for barbecues, picnics and Sunday roasts come June.
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Analysis
Campaign of the week: Go Outdoors, It’s Safe To Go Outdoors
Go Outdoors celebrates the arrival of more traditional spring weather with a humorous campaign that is a change in tack from its previously more strait-laced marketing.
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AnalysisCampaign of the week: Tesco, F&F Summer 2013
The evolution of Tesco clothing brand F&F continues with a campaign promoting the fashion credentials of its new summer collection.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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AnalysisCampaign of the week: BrandAlley, Alice All Grown Up
Fashion etailer BrandAlley’s Alice in Wonderland-themed campaign is designed to show that luxury on a budget is no fantasy.