Campaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base

For the first time retailer Boots has used ‘real’ women in its advertising

Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now