The decline of discounted beauty gift packs
Shoppers waiting for January bargains in beauty gift sets are going to have to work harder than they used to.
In the last pre-pandemic January sales, 81% of gift packs were on promo according to data shared by Kantar. By last year, that share had dropped to less than half. The same trend is clear – though less pronounced – in the latest data for the four weeks to January 8, 2025 (which includes Boxing Day sales, but Christmas too).
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