Shop prices fall in run-up to Christmas trading

man shopping in supermarket with phone

Shop prices fell in November for the sixth consecutive month, as the BRC hopes for a positive impact on Christmas trading.

Shop price deflation in November was 0.5%, compared to a 0.4% decrease in October. This was below the 12-month average price increase of 0.1% and the 6-month price decrease of 0.4%.

Fresh food inflation slowed to 0.6% in November, compared to 0.8% in October. This was below both the 12- and 6-month averages, according to the latest BRC Nielsen Shop Price Index.

Food inflation generally eased to 1.4% in November, down from 1.6% in October. Ambient food inflation also eased slightly to 2.6%.

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