Retail discounts deepen in December in bid to lure shoppers

high street

Shop prices fell in December as non-food prices dropped significantly below the 12-month average for the fifth consecutive month.

Shop prices declined 0.4% year on year in the period from December 2 to December 6, significantly below the 12-month average of flat shop prices, and in line with the six-month average price decline of 0.4%.

Non-food retail prices fell 1.5% during the period, a steeper decline than the 12- and six-month average price decreases of 0.9% and 1.5% respectively, according to the BRC-Nielsen Shop Price Index.

Food inflation held steady at 1.4%, below the average 12- and six-month respective increases of 1.7% and 1.5%.

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