Shoppers moved from bricks to clicks last month as online sales jumped amid tumbling high street footfall.
Online retail sales rose 17% year-on-year in June with the average order value rising from £75.11 to £80.34, according to the IMRG Capgemini eRetail Sales Index.
Sales initiated from smartphones rose jumped 69% during the period. However purchases from tablet devices rose just 0.4%, the lowest year-on-year growth on record.
Last month’s unseasonably wet weather which led to a sharp decline in high street footfall was also blamed on online orders of alcoholic drinks falling 7% while health & beauty etail sales fell 5%.
However, despite fashion faltering bricks-and-mortar sales, clothing delivered a strong online performance last month, with sales up 18%. This was driven by a 41% rise in lingerie purchases and a 46% rise in accessories sales.
IMRG’s chief information officer, Tina Spooner, said: “While the Index results reveal a strong (online) performance during June, it is too early to say whether the Brexit vote will have any long-term impact on the UK’s online retail sector.
“However, early signs from a recent IMRG poll of retailers found that around two-thirds of online merchants saw a slowdown in sales in the few days after the EU referendum, with most reporting sales appearing to recover to ’normal’ levels again afterwards.”