Lockdown to scupper Black Friday bonanza – but all is not lost

Black Friday neon sign

Lockdown has put the dampeners on a Black Friday sales surge with consumers expected to spend 20% less during the discounting event this year, according to PwC.

This is a dramatic about-turn compared with predictions before the announcement of a second lockdown when the accountancy giant expected sales to rise by 8%.

The results of a PwC consumer survey carried out on November 5 and 6 show that consumer interest in Black Friday has waned since Boris Johnson revealed England would face a second lockdown. 

More than half (51%) of consumers said they were interested in making Black Friday purchases when polled in mid-October, but this has declined to just 38%.

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