Data: Kantar grocery market share

Kantar compiles its monthly snapshot of the UK grocery market by analysing the household grocery purchasing habits of 30,000 British households. The data Kantar collates is based on the value of the items purchased by those consumers. Tesco holds a strong advantage as Britain’s largest grocery retailer, with Sainsbury’s, Asda and Morrisons making up the so-called ‘big four’. However, value players Aldi and Lidl have closed the gap to the established order considerably having grown their respective market shares at a pace following the 2008 financial crisis. The discount duo hope to make further gains in the post-covid-19 recession. 

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Latest Kantar grocery market share data

Grocery checkout

Grocery shoppers still hunting bargains as inflation falls again

2024-04-23T10:02:00+01:00By

Grocery shoppers saved themselves £1.3bn through promotional spending over Easter, as inflation fell for the 14th month in a row.

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