Understanding consumer behaviour and attitudes to your business will be the next stage of personalisation, retailers say.
Retail Week exclusively interviewed 70 chief marketing officers to find out how they are using data to transform their business as part of our interactive guide with Oracle + Bronto, The Uber View of the Customer: Achieving a Data Utopia.
Beyond capturing personal details such as name and email address, 30% say they want data insight into consumer attitudes towards their business and 21% want browsing data.
Data insight is central to retailers’ strategies, but what does this supreme and outstanding ‘uber’ view of the consumer look like and what is the utopian ideal shopper profile retailers are hunting for?
See some of the key take-aways from the research in our insights infographic below.