Customer confidence declined across all measures in August as shoppers’ outlook on their personal finances and the economy faltered.
Overall consumer confidence declined three points month on month in August to -14, down from -7 during the same month in 2018, according to the GfK Consumer Confidence Barometer.
Customer confidence in the general economy over the next 12 months recorded the most significant decline, falling six points month on month to -38 and down from -26 year on year.
Shopper confidence in their personal finances over the coming year fell five points to two month on month and down from eight compared to last August.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.