Customer confidence slides amid political upheaval

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Customer confidence declined across all measures in August as shoppers’ outlook on their personal finances and the economy faltered.

Overall consumer confidence declined three points month on month in August to -14, down from -7 during the same month in 2018, according to the GfK Consumer Confidence Barometer.

Customer confidence in the general economy over the next 12 months recorded the most significant decline, falling six points month on month to -38 and down from -26 year on year.

Shopper confidence in their personal finances over the coming year fell five points to two month on month and down from eight compared to last August.

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