Chart of the week: Festive spending online in the UK set to hit nearly £30bn
This year’s festive spend is predicted to be a big one, with Adobe’s 2026 UK holiday forecast report predicting British consumers will spend a record £28.92bn online between November 1 and December 31, increasing 6.2% year-on-year to represent the strongest growth in five years
Over the four-day weekend consisting of Black Friday and Cyber Monday, £4.05bn is expected to be spent online, with Black Friday forecast to be the single biggest online spending day of the year at £1.24bn. It represents a 7.1% growth on the same day last year.
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