Westfield London enters partnership to roll out inclusive navigation app

The free app is said to work indoors, outdoors and underground, Westfield London is leveraging the app to make the shopping experience more inclusive.

Now live, the app features an on-screen map to show the exact location of a user, while displaying individual shops, restaurants and other units at the destination.

There is a step-by-step audio and on-screen navigation instructions to help users identify the best routes around the entirety of Westfield.

Waymap can offer extra help for people with impaired vision or reduced mobility. Users can personalise the app to avoid any obstacles, such as stairs and escalators, and choose the best route for their own journey.

Waymap said this mainly caters to older shoppers, parents with young children, wheelchair users, neurodivergent people, tourists who wish to switch the app to their first language, and those with visual impairments.

Unibail-Rodamco-Westfield UK retail portfolio director Andrew Phillis said: “At Westfield London, we want every visit to be seamless, enjoyable and genuinely welcoming, and that means for every visitor.

“Waymap is a brilliant example of how technology can quietly but meaningfully improve the experience for people who might otherwise find a destination like ours harder to navigate. We’re proud to be the first shopping destination of this scale in Europe to offer it, and we hope it makes a real difference to guests.”

Waymap chief executive Celso Zuccollo added: “We are thrilled to be partnering with Westfield London and helping to make brilliant shopping and leisure experiences for everyone.

“Westfield London is a leader in accessibility, and it’s been a pleasure working with their team as we have trialled and developed our award-winning app. It is now live for all customers to use at Europe’s largest shopping and leisure destination.”