Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
With a value of $39.4bn (£29.5bn), Walmart ranks 13th overall on the fifth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands.
Amazon is second among retail brands, with a value of $27.4bn (£18bn). Amazon has also experienced the highest retail brand value growth, increasing by 29%.
Tesco is the most valuable British brand, and third in the global table, with a brand value of $25.7bn (£16.9).
Although the combined value of retail brands in the ranking declined by 1% over the last year, they have performed stronger than expected in the tough economic climate.
Peter Walshe, global brand director at Millward Brown said: “Consumers will continue to need reasons to justify their purchases and will look to those brands that they trust to provide value and conform with a new set of ethical values. Successful retailers will leverage the value of their brand. As shopping becomes more of a multi-channel experience with customers comparing prices in-store and online, retail brands will also need to ensure consistent online and offline shopping experiences.”
Most valuable global retail brands
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