Walmart is world’s most valuable retail brand

With a value of $39.4bn (£29.5bn), Walmart ranks 13th overall on the fifth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands.

Amazon is second among retail brands, with a value of $27.4bn (£18bn). Amazon has also experienced the highest retail brand value growth, increasing by 29%.

Tesco is the most valuable British brand, and third in the global table, with a brand value of $25.7bn (£16.9).

The other retail brands listed in the top 100 are Carrefour, Target, H&M, eBay, Zara, Home Depot, Aldi and Auchan.

Although the combined value of retail brands in the ranking declined by 1% over the last year, they have performed stronger than expected in the tough economic climate.

Peter Walshe, global brand director at Millward Brown said: “Consumers will continue to need reasons to justify their purchases and will look to those brands that they trust to provide value and conform with a new set of ethical values. Successful retailers will leverage the value of their brand. As shopping becomes more of a multi-channel experience with customers comparing prices in-store and online, retail brands will also need to ensure consistent online and offline shopping experiences.”

Most valuable global retail brands