Video: What Coca Cola's drones can teach retailers about digital marketing

Coca Cola used drones to deliver drinks and messages from the people of Singapore to migrant construction workers

In the era of the agile consumer, peoples’ lives have been transformed by technology. We think in the now, are open to novelty and innovation and will act quickly if bored, frustrated or enticed.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.