Tourism to localism – how retailers in prime cities are shifting strategies

Shopping mall in China

Following the lifting of Covid-19 restrictions, “freedom” may have arrived in the UK – but tourists have not. Indeed, it could take years for the volume of visitors, particularly those from Asia, to return to pre-pandemic levels. So how can prime cities like London adapt and innovate to win more spend from domestic consumers? 

Tourists are predicted to spend £6.2bn when they do arrive in the UK – a mere 22% of 2019 levels.

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