Total retail advertising spend fell in 2018
The total amount spent on advertising by UK retailers fell to £1.2bn in 2018, despite total spend across all sectors rising by 6.3% during the year.
The UK retail sector spent £1.25bn on advertising in 2018, down 1.8% year-on-year according to new data from the Advertising Association and WARC.
The only parts of the retail sector that saw year-on-year growth in terms of adspend last year was digital retail, where spend increased 57.8% to £187.5m, and cinema retail, which had a 4.4% increase to £10.9m.
Retailers’ spend on print media advertisement fell 15.2% to £149.9m; 7.6% to £378.1m on television ads; and 7% to £76.2m on radio.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.