TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
TikTok and Shopify’s UK partnership aims to help Shopify merchants create and run ad campaigns specifically designed for TikTok’s audience.
The social media platform, in which creators produce short-form videos of up to 60 seconds following trends and using popular sounds, has over 100 million European users, which Shopify is looking to access.
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