Three-quarters of consumers to cut Christmas spending due to cost-of-living crisis

Woman doing online Christmas shopping

More than three-quarters of customers are planning to reduce their spending on Christmas this year, with the cost-of-living crisis only set to deepen as the year goes on.

More than eight in 10 consumers are planning on further cutting non-discretionary spend this year, with 77% of respondents focusing on shrinking their Christmas spending compared with normal, according to the latest Retail Economics-HyperJar cost-of-living tracker.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.