Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
The show will start on January 17 on More 4, with repeats running on Channel 4. The panel of presenters critiquing each week’s title include Jo Brand, Gok Wan, Laila Rouass, Dave Spikey and Nathaniel Parker.
Specsavers marketing director Richard Holmes said he hopes the wide variety of titles will “appeal to a wide variety of audiences”.
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