Sainsbury’s has launched its first TV ad campaign for its non-food website.


The grocer’s ad – which broke last night during the break for Emmerdale – features animated computer cursors pushing trolleys as they buy a variety of products. The ad also highlights a new offer for free delivery on all orders over £50.

The site, which launched last July, has 8,000 items including furniture, TVs, white goods, toys, home entertainment and iPods.

The ad was created by AMV BBDO and directed by Stylewar.