Revealed: 40% of UK shoppers do not fully understand how retailers use their data

Customer tapping card on reader

Source: GettyImages/DigitalVision/We Are

Exclusive research conducted by Retail Week and AWS reveals that 40% of UK shoppers don’t fully understand how retailers are using their data to personalise shopping experiences. This rises to 51% in France and 56% in Germany

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now