Understanding behaviours and buying habits of today’s global consumer

In this report, Retail’s New Consumer Personas, produced in association with Railsbank, we introduce you to four distinct consumer groups identified by Retail Week, explore which retailers are already winning them over and ask what they mean for the evolution of online and offline experiences. So, who are they?

To read more about these groups, download your free copy of Retail’s New Consumer Personas today. You will discover:


  • Who the Digital Arrivals, Subscribers, Ethical Consumers and Thrill Seekers are
  • How to win their spend within digital spaces and what they want from ecommerce
  • What they are looking for from store experiences now and the investments needed to achieve it