The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.

After five years in the UK, the logo is now recognised by 52 per cent of shoppers, with 44 per cent saying they are more likely to buy goods that display it.

Product of the Year Management chief executive Mike Nolan said: “The Product of the Year Awards are going from strength to strength. There is no better way to make sure your products are recognised as the most innovative on the market. As everyone looks to tighten their belts this year the Product of the Year logo helps your products stand out from the crowd.”

Product of the Year said it is the UK’s largest consumer survey on innovation, with more than 12,000 people voting on the most innovative products on the market.

The awards are free to enter for any product or product line launched within the past 18 months. It is open for entries now.