Marks & Spencer relaunches Sparks loyalty programme

Marks & Spencer is relaunching its Sparks loyalty scheme

Marks & Spencer will relaunch an overhauled Sparks loyalty scheme next week after making changes in response to customer views.

These include abandoning points in favour of instant rewards “to deliver immediate and clearer value” and more personalised offers.

The revamp, spearheaded by Marks & Spencer chief digital and data officer Jeremy Pee, will go live on July 9 with the customer promise that “good things happen every time you shop”. A range of new good causes will benefit from the scheme.

The Sparks relaunch is another step in M&S’ ambitions to become a digital-first business and follows feedback from 250,000 scheme members and “road testing” by 40,000 M&S staff.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.