Changing views about families are creating new product opportunities and marketing considerations, research by Marks & Spencer has revealed.
While traditional ideas on the subject are still very common, people are increasingly broadening their views about what constitutes a family.
This, combined with trends accelerated by the pandemic, is influencing consumption habits and behaviour, M&S’ first Family Matters Index showed.
Half of 10,000 people surveyed on behalf of M&S by Yonder Consulting believe that “the make-up of families is unrecognisable compared with 20 years ago”.
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