M&S launches menswear marketing campaign to ‘shout about changes’

M&S menswear AW19

Marks & Spencer has unveiled a new menswear marketing campaign to emphasise how its offer has changed and prompt a reappraisal by shoppers.

Marks & Spencer’s ‘Slimmer, Sharper, More Stylish’ campaign is focused on casual outwear and knitwear. For the first time in more than a year, the menswear offer will be promoted with print ads as well as on billboards and social media.

The retailer hopes consumers will notice a difference in its menswear offer this season, following a range edit and increased emphasis on casualwear to reflect the declining popularity of suits and ties.

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