Lockdown and Black Friday combine to deliver bumper online sales

Mobile commerce performed strongly in November, when online sales surged

Online sales rocketed last month to deliver the highest growth in more than a decade, boosted by the impact of lockdown and Black Friday promotions.

Ecommerce sales climbed 39% year on year, the greatest November growth since 2007, industry body IMRG and Capgemini reported.

The increase was delivered against a tough year-on-year comparison of 20% in 2019, which was itself a year-high. 

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