Lessons in loyalty: how retail’s seven best schemes deliver results

Loyalty illustration

As Marks & Spencer relaunches Sparks this week, Retail Week reviews some of the top loyalty schemes around the world and pulls out lessons on what works in loyalty today

Marks & Spencer has revamped its loyalty scheme Sparks by scrapping the current points system in favour of instant rewards for shoppers at the checkout.

The changes have been made following feedback from 250,000 Sparks members and are designed “to deliver immediate and clearer value”.

Many retailers have loyalty schemes but few encourage true loyalty and change how consumers shop.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.