JD.com sees ‘record high’ of orders placed for its shopping event

The annual event, which typically runs from late May to June 18, has already seen a record high in orders placed as of 23:59 on June 1, with its omnichannel supermarket “JD Super” posting high-double-digit year-on-year growth in user numbers.

Its offline formats, such as JD Mall and JD Electronics Stores, recorded more than 70% year-on-year growth in overall footfall in the first 52 hours of the event.  

Within the first minute of the opening day, iPhone transaction volume exceeded RMB100 million. In the first hour, over 200 brands in personal care and home cleaning recorded more than a tenfold annual growth in transaction volume.

AI has also become a growth driver this year, with nearly 100 products powered by JD.com’s own AI agent “AI JoyInside” launched. 

In the first 52 hours, the transaction volume of new AI home appliances and home living products combined with JoyInside increased by 200% month-on-month. 

Transaction volume of new smart home appliances and home living products increased tenfold year on year, with AI-related categories recording strong growth as trending electronics increased 200% year on year.

Fashion, fast-moving consumer goods, fresh food, and food services have had a strong performance so far, with over 1,000 brands achieving transaction volume growth of 100% year on year in the first 52 hours. 

JD.com’s global sales recorded a doubling of overall order volume year on year in the first 52 hours, while JD.com’s digital avatar livestreaming solution JoyStreamer clocked up over 800,000 livestreaming hours and served more than 80,000 merchants. Overall transaction volume generated through JoyStreamer exceeded RMB 240 million.