‘In this environment it’s not just profitability that’s at stake, but survival’

Closing down sale sign in shop window

Retailers should take encouragement from how they have transformed themselves in recent years as they adopt tactics to confront today’s difficult environment, says Alvarez & Marsal’s European head of retail and consumer practice Erin Brookes

UK retailers are poised for tough times as the spiralling cost-of-living crisis makes shoppers – once again – rethink their buying decisions.

Amid the country’s highest inflation in 40 years, our research shows price is now the most important driver of purchasing behaviour.  But there is an additional challenge – consumers are unwilling to compromise on quality or ethics either.

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