‘Hyperinflation demands aggressive response on customer proposition and costs’

Wooden blocks with percentage signs on and a wooden arrow going up alongside

While hyperinflation might be a new challenge for many UK retailers, there are strategies to navigate it, say Anita Balchandani and Richard Mayfield at McKinsey & Company 

Many executives who have worked around the world will be well-versed in the challenges of hyperinflation. 

But leaders who have stayed in Europe and the UK are unlikely to have encountered the current environment, in which prices are rising at the fastest rate for 40 years. 

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