Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.

The first of the two TV adverts that comprise the “That’s Helpful That’s Halfords” campaign will screen today.

It is aimed at promoting its service proposition, where Halfords provides an in-store fitting service of car parts, child seats, satellite navigation and in-car entertainment systems as well as maintenance and assembly services for cycles.

Halfords group brand marketing director Gerry Murphy said: “The campaign is part of our strategic commitment to our customers around delivering helpful products and services in our stores and Autocentres everyday.

“We want to be famous for being helpful through our great deals, quality products and in particular our unique and helpful services such as ‘wefit’, ‘webuild’ and ‘weassemble’.”

The second TV advert will show on Saturday April 16. Both commercials were produced by Halfords retained advertising agency, DLKW Lowe.