In the midst of the coronavirus pandemic, customer needs and behaviours have shifted rapidly in just a few months.
Shoppers across the globe now have less to spend, they feel more vulnerable, their values have evolved and they are becoming increasingly digitally savvy.
In this ‘new world’, the customer experience and a brand’s ability to build lasting relationships with consumers have become more crucial than ever.
As experts at the KPMG Nunwood Excellence Centre put it: “We are entering an ‘integrity economy’, one where the ethics of an organisation are as important as its products and services.”
So which brands are best placed to win in that market?
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