Data: How online demand has changed since coronavirus lockdown

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As Next and TK Maxx suspend online operations, the latest data shows the UK’s online spending habits have shifted since the coronavirus lockdown began and are now skewed towards essential provisions and the home, garden and electricals categories.

Data from UK online retail association IMRG shows clothing sales fell 26.7% last week, from an already weakening base. Meanwhile, online sales of electricals surged 42.4% and garden items rocketed 80.8% as people stayed at home.

Overall, online sales saw an increase last week as all shops deemed ‘non-essential’ were shuttered and high streets emptied.


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