Amid the coronavirus crisis, it has arguably never been more important, nor more difficult, for retailers to understand their customers.
How are consumers feeling about their own finances, the economy and life in general? Are they shopping more online under lockdown measures? Which retailers are they gravitating to? Does the switch to ecommerce mark the new normal? Or will old shopping patterns and habits start to return as lockdown measures ease?
As retailers grapple to understand evolving consumer trends and how they could shape the future of commerce, Retail Week has joined forces with analytics specialist The Smart Cube to answer some of those questions.
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