Data: Consumers ‘slam on the brakes’ as confidence hit by rising living costs

High street Guildford

Consumer confidence fell in September with the combination of rising fuel and food prices, supply chain challenges, inflation and the end of furlough stoking fears of a looming cost of living crisis.

Overall sentiment in GfK’s consumer confidence index fell by five points from -8 in August to -13 in September. All measures recorded by the index were down this month compared to August.

Consumers expressed concerns about their personal finances over the next 12 months with the index decreasing by six points, only three points higher than in September 2020. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.