Data: Black Friday gives needed boost to retail sales in November

New Look Bromley Black Friday 2021

Black Friday provided a much-needed boost to retail sales during November as customers returned to stores in the run-up to Christmas.

On a total basis, retail sales increased by 5% in the four weeks from October 31 to November 27, 2021, as shoppers flocked earlier than ever to take advantage of Black Friday deals in the period. 

The 5% increase compares with a 0.9% uptick in November 2020 and above the three-month average (2.2%) and 12-month average (9.9%), according to the latest BRC-KPMG Retail Sales Monitor. 

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