Coronavirus: Consumer confidence stabilises after early-April crash

Coronavirus supermarket shopper

Consumer confidence has stabilised after crashing at the start of the coronavirus crisis, although experts have refused to rule out a further slump to record lows.

Shopper sentiment remained at -34 during April, according to the GfK’s regular Consumer Confidence Barometer, the same level it recorded at the start of this month.

However, that remains just five points above the record lows of -39 recorded during the financial crisis in July 2008.

Consumer confidence plummeted from -9 in March to -34 during the first week of April as people reeled from the government’s lockdown measures and steps taken by companies to cut costs and preserve their futures.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.