Consumer confidence risks ‘double dip’ as personal finance fears mount


Consumer confidence is at risk of dropping sharply in the run-up to Christmas as shopper anxiety about the economy is compounded by growing unemployment concerns.

Consumer confidence fell six points to -31 in October with declines registered across all metrics, according to the GfK Consumer Confidence index.

Confidence in the general economy over the coming year posted the steepest fall, down 12 points to -50. Shopper confidence about the economy in the preceding 12 months declined six points to -67.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.