Chart of the Week: Gen X to overtake baby boomers as the dominant global spending power
The Gen X population is about to overtake baby boomers as the leading global spending power, but despite their burgeoning consumer influence, the generation born between 1965 and 1980 are frequently overlooked as a segment
If you’re aged between 45 and 60, I’ve got great news for you: you’re about to hit your peak. Well, at least in terms of your value as a consumer to the free market.
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