Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
The £450,000 campaign will run in fashion magazines, through a social media marketing campaign and an outdoor poster campaign.
Boohoo.com was launched in 2006 and its sales last year grew 150%.
It faces stiff competition from other etailers, including Asos and Very.
When the pandemic shut stores across the US in early 2020, it did not take long for a chorus of doomsters to predict that the end was nigh for physical retail.
Facebook is expanding its Shops and Shops Ads products to other platforms under its umbrella including WhatsApp and Instagram.
2021-06-23T06:00:00ZPromotional research for Manhattan Associates
UK consumers have revealed their most-loved brands and just a handful of retailers dominate when it comes to best stores, website, delivery service and value for money, according to Retail Week’s new free report The CX Factor.
2021-06-24T08:53:00ZPromotional research for Manhattan Associates
1,000 consumers on what turns them on (and off) your brand
Changing views about families are creating new product opportunities and marketing considerations, research by Marks & Spencer has revealed.
A tale of two fashion retailers. In May 2020, US company J Crew filed for chapter 11 bankruptcy protection. A few months later, Supreme was bought by VF Corporation for $2.1bn (£1.6bn).
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