Andy Clarke: ‘Consumers haven’t felt the real pain yet, but they will’

Andy Clarke

It’s the cliché of 2020 to read that we are in unprecedented times, or this, that and the other have been changed forever by the Covid crisis.

It would be more realistic to view the last six months as a period when we have all had to readjust to different priorities, and change our behaviour and spending accordingly. 

But no one is talking enough about the economic costs of making these changes in lifestyles. 

So far, the government has stepped in with huge amounts of cash to keep people in their jobs. But how long can we go on like this?

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